blah

client

Boba is a bubble tea lounge with a bit of twist designed to draw in dedicated customers.

client

Boba is a bubble tea lounge with a bit of twist designed to draw in dedicated customers.

problem

Lately, bubble tea shops have been gaining popularity in metro areas, making it harder for individual shops to stand out and be more appealing to potential customers.

solution

Boba finds a solution that will draw people to their shop and to also keep them engaged by pairing bubble tea with the draw of comic books.

problem

Lately, bubble tea shops have been gaining popularity in metro areas, making it harder for individual shops to stand out and be more appealing to potential customers.

solution

Boba finds a solution that will draw people to their shop and to also keep them engaged by pairing bubble tea with the draw of comic books.

logo

Like traditional comic books, Boba’s logo is hand rendered. The style is reminiscent of the pop art style of Roy Lichtenstein and the shapes of the "bubbles" within the tea.

logo

Like traditional comic books, Boba’s logo is hand rendered. The style is reminiscent of the pop art style of Roy Lichtenstein and the bubbliness of the brand.

Packaging Design

Take Boba on the go or home, Boba provides options for their customers so that they can always enjoy the flavor of their delicious bubble tea.

Packaging design

Take the deliciousness home with with. Boba provides customers with a pouch of cookable pearls and bottles of milk tea.

As a sort of cafe it is important for Boba to provide cups that can easily be taken to go.

Brand Elements

Half-tones at the bottom stacking like bubble tea pearls would at the bottom of a cup.

Starburst effect that continues to mimic comic book style and create obvious focal point

Pattern representing flavors on Product

Brand Elements

Half-tones at the bottom stacking like bubble tea pearls would at the bottom of a cup.

Starburst effect that continues to mimic comic book style and create obvious focal point

Pattern representing flavors on Product

Advertisement

Boba’s add is focused on the vibrant colors and splashiness of the brand that uses a starburst effect to draw attention to a focal point.

Advertisement

Boba’s add is focused on the vibrant colors and splashiness of the brand that uses a starburst effect to draw attention to a focal point.

Website

Boba uses bold lines between blocks of information to give the appearance of comic book panels within the website.

Website

Boba uses bold lines between blocks of information to give the appearance of comic book panels within the website.

Primary brand colors

Based off a tertiary color scheme of bubble tea’s most classic tea (Thai Tea), Boba creates a bright color scheme that still reflects the comic book style without appearing to be your typical comic book hero colors (red, yellow and blue).

secondary brand colors

Boba products continues its nod to the golden age of comic books by selecting colors based on the original designs of DC Comic’s favorite characters Batman, the Flash and Wonderwoman.

Primary brand colors

Based off a tertiary color scheme of bubble tea’s most classic tea (Thai Tea), Boba creates a bright color scheme that still reflects the comic book style without appearing to be your typical comic book hero colors (red, yellow and blue).


secondary brand colors

Boba products continues its nod to the golden age of comic books by selecting colors based on the original designs of DC Comic’s favorite characters Batman, the Flash and Wonderwoman.

Typography

With a nod to the hand-rendered style of comic books that dates back to the origins of comic books, the type is bold, italic with a humanistic feel.

typography

With a nod to the hand-rendered style of comic books that dates back their origins, the type is bold, italic with a humanistic feel.