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client

Romeo is the alternate persona and stage name of Korean artist (Park Jung Min) that focuses on producing a more personal artistic performance. His music and performances represents the darkness, desire, and fear of life by dramatizing him as split personality torn between corruption and purity.

client

Romeo is the alternate persona and stage name of Korean artist (Park Jung Min) that focuses on producing a more personal artistic performance. His music and performances represents the darkness, desire, and fear of life by dramatizing him as split personality torn between corruption and purity.

problem

Much of Romeo’s music and content is exclusive to Japan and many international fans find it complicated to find translations, concert content and an ability to support their artist. Romeo’s current brand also does not have a consistency between albums and concerts.

solution

The solution for diminishing these problems is to provide content translated into English for the concert songs in the form of a collectible item along with a developing a branding system that appeals a wide nationality of audiences and tells the story of Romeo.

problem

Much of Romeo’s music and content is exclusive to Japan and many international fans find it complicated to find translations, concert content and an ability to support their artist. Romeo’s current brand also does not have a consistency between albums and concerts.

solution

The solution for diminishing these problems is to provide content translated into English for the concert songs in the form of a collectible item along with a developing a branding system that appeals a wide nationality of audiences and tells the story of Romeo.

logo

This solution uses a typeface that matches the flashy yet elegant persona of Romeo.

logo

This solution uses a typeface that matches the flashy yet elegant persona of Romeo.

Give Me Your Heart Zine

Zine with all fan generated content that pairs with the album and concert material. These zines are intended to be developed as a collectible item with concerts or distributed as official fanclub items.

Give Me Your Heart Zine

Zine with all fan generated content that pairs with the album and concert material. These zines are intended to be developed as a collectible item with concerts or distributed as official fanclub items.

Spreads

Content includes

Summary of fan anticipation, lyric translations and fan reactions.

Content includes

Summary of fan anticipation, lyric translations and fan reactions.

Concert Branding

For an international fan, a concert is one of the most memorable experiences. It is especially special if it is within their own country because it would most likely be their once in a lifetime chance. Making their experience enjoyable and memorable is important to maintaining the love and loyalty of fans. Memorabilia that can be used within the concert and/or kept for later is the best way to achieve this.

Concert Branding

For an international fan, a concert is one of the most memorable experiences. It is especially special if it is within their own country because it would most likely be their once in a lifetime chance. Making their experience enjoyable and memorable is important to maintaining the love and loyalty of fans. Memorabilia that can be used within the concert and/or kept for later is the best way to achieve this.

Fandom Logo

Juliet might seem like an obvious solution to pair with Romeo as a fandom name, however the lyrics and video represents a story of star crossed lovers who are unable to be together. This special “J” is created from the swashes of the logo type to look like a heart.

Fandom Logo

Juliet might seem like an obvious solution to pair with Romeo as a fandom name, however the lyrics and video represents a story of star crossed lovers who are unable to be together. This special “J” is created from the swashes of the logo type to look like a heart.

Fandom Lightstick

For an international fan, a concert is one of the most memorable experiences. It is especially special if it is within their own country because it would most likely be their once in a lifetime chance. Making their experience enjoyable and memorable is important to maintaining the love and loyalty of fans. Memorabilia that can be used within the concert and/or kept for later is the best way to achieve this.

Fandom Lightstick

For an international fan, a concert is one of the most memorable experiences. It is especially special if it is within their own country because it would most likely be their once in a lifetime chance. Making their experience enjoyable and memorable is important to maintaining the love and loyalty of fans. Memorabilia that can be used within the concert and/or kept for later is the best way to achieve this.

Typography

Memorium is a typeface that represents the flamboyance of the persona and the sharp aspects of the vampiric persona that is revealed within the cover of Romeo’s first full album.

Skolar is a more condensed typeface that is legible at a smaller typeface which allows for fitting lyrics into the tight space that the album booklet like zine requires.

typography

Companion uses a typeface that is rounded called Filson Soft that appears friendly and playful.

Brand colors

Because of the vampiric persona the colors are based on the different shades of blood from bright red to deoxidized brown.

Brand colors

Because of the vampiric persona the colors are based on the different shades of blood from bright red to deoxidized brown.